By Carolyn Shields
Retail has had a negative connotation amongst college graduates (or their grandmothers at least), as being the default plan B job. Rarely do people believe someone is there by the register by choice, and there were countless times when customers would ask me in front of my boss, "So what do you want to do?" And I had to kindly put them in their place by saying, "This. I choose this."
Sure, the job market is tough and after being the over-achiever in college, it was humbling to send out one hundred resumes and cover letters and still be behind a counter, but the lessons learned in retail helped prepare me for the dream job I would land nearly two years after graduation.
Looking back, working in retail taught me several invaluable lessons.
1. Smile, even when you cried during your half hour lunch break
No one likes working with a grumpy person. It can bring the atmosphere in the entire office and/or store crashing down. There's added pressure to keep that smile genuine in retail too because you are always before someone.
2. Meaning, you can't fake customer service
Retail taught me the power of brief interactions. You have countless interactions each day, and the challenge is always on to leave that brief lasting impression that will sit well with your customer, but every now and then that one person will come in who hates the world. Summon forth the kindness anyway. Jacques Philippe wrote in Interior Freedom, "In every encounter with someone else, however long or short, we should make him feel we're one hundred percent there for him at that moment."
3. Recognize priority
Showing a customer a product, checking someone out who's waiting at the register, gift wrapping, answering the phone, chasing after a neglected child who's wandering out the front door, all rolled itself into one valuable skill set: prioritizing.
4. Take initiative
Holy smokes! Some days in our little boutique time seemed to slow considerably. But still, you were given time. Learning what to do with those expanses of hours ushered in a new sense of value for me. Reorganizing a display, brainstorming future events, promotional sales, potential partnerships with the local community, sweeping the floor...show what you've got and that you care.
5. Menial tasks aren't over rated
Unpacking new shipments, that damn price gun, folding a billion pamphlets...Jacques Philippe wrote, "Even when what we're doing is genuinely trifling, it's a mistake to rush through it as though we felt we were wasting our time. If something, no matter how ordinary, needs to be done and is part of our lives, it's worth doing for its own sake, and worth putting our hearts into."
6. Choose to be where you are
Okay, okay, despite what I wrote above, some days it felt like I was stuck there, wedged between my three part time jobs. But I still sought to make the most of it, mainly by learning the ins and outs of owning your own business, building relationships with other shop owners down town with hopes of owning my own one day, and so on. But I couldn't deny the fact that it wasn't my first choice. Once again Jacques Philippe comes to the rescue, writing, "The attitude to aim for [in situations that seem out of our control] is consent...We say yes to a reality we initially saw as negative, because we realize that something positive may arise from it...even though the objective reality remains the same, the attitude of our hearts is very different."
So it's okay! You've got this. But I gotta run now...I'm off to my dream job.